816-373-7601

Teresa Nevels

Owner / Marketing Consultant

Merchant Circle Marketing Advisor

"Many a small thing has been made large by the right kind of advertising." - Mark Twain   Thank you for taking time out of your busy schedule to view my website.  Whether you are a client of Compass Marketing or not, you are always welcome to call me with any marketing questions.  My mission in life is to give people and businesses the best I have to make a difference in their life and/or business.  I look forward to the possibility of serving you and helping you increase your profits this coming year!  Please call or email with additional questions.  I look forward to hearing from you.  I'm still working on my website, so if you see something that is not on here, please call. 

Remember, I’m in YOUR corner & when your business is successful... we then succeed!

The value of staying in touch with your current customers.

By staying in touch with your customers, you can keep them coming back and bringing their friends with them.

Network -- Your network includes business associates, professional acquaintances, prospective and existing clients, partners, suppliers, contractors and association members, as well as family, friends and people you meet at school, church and in your community.

Communicate often with your network. Send a "nice to meet you" e-mail or let these new contacts know you've added them to your newsletter list and then send them the latest copy. Immediately reinforce who you are, what you do and the connection you've made. It's easier to keep a connection warm than to warm it up again once the lead has gone cold. So take the time to turn your network of connections into educated customers.

E-mail marketing keeps relationships strong. Build your reputation as an expert by giving away free information. You can distribute an e-mail newsletter that includes tips, advice and short items that entice consumers and leave them wanting more. By staying in touch with your customers and prospects, it builds their confidence in your expertise, and retains them.

Reward your loyal customers, and they'll reward you. On average, repeat customers spend 67 percent more than new customers. So your most profitable customers are repeat customers. Are you doing enough to encourage them to work with you again? Stay in touch, and give them something of value in exchange for their time, attention and business. For example, a coupon, notice of a special event, helpful insights and advice, or news they can use are all effective. If you don't keep in touch with your customers, your competitors will.

Please call with questions about email marketing.  This is something I do on a regular basis.  I would be happy to give you tips on choosing the best company to work with that meets your needs.

LOOKING AT NEW MARKETS FOR GROWTH

If your business isn't growing as fast as you'd like, you may want to look to new markets for growth. The following are five examples of marketing strategies you can implement to create sales for your business in new markets:

Expand your product line or service offerings. You can identify and access new markets that currently exist within your business's target market(s) by adding new products and/or services.

Using strategic alliances. These alliances allow your business to sell its products and services through other existing businesses. 

Opening a new location. Once your business is successfully operating in and serving an identifiable target market area, it may be time to consider expanding with an additional location. However, you need to make sure a strong demand already exists within this market for your business's products and services. It takes a considerable time and money to create demand where it doesn't currently exist. Also, analyze your customer base to make sure these potential customers at this new location are in fact new potential customers, not existing customers of your business.

Marketing on the Internet. For business's products and services can be delivered to potential customers throughout the country and the world, you can gain access to the largest target market anywhere: the collection of potential customers you can reach via the Web.

Franchising or licensing your business concept. Once your business has got to the point where it's both easily duplicable and doesn't rely on your presence in order to operate successfully, you might consider creating franchise opportunities that you can sell to individuals and/or investor groups that wish to own and operate a business similar to yours.  Consult a franchise attorney to explore if this is a viable option for you.

Please call me or email me if you have any questions or would like help with your marketing strategies.