816-373-7601

Teresa Nevels

Owner / Marketing Consultant

Merchant Circle Marketing Advisor

Thank you for taking time out of your busy schedule to view my website.  Whether you are a client of Compass Marketing or not, you are always welcome to call me with any marketing questions.  My mission in life is to give people and businesses the best I have to make a difference in their life and/or business.

I look forward to the possibility of serving you and helping you increase your profits this coming year!  Please call or email with additional questions.  I look forward to hearing from you.

Remember, I’m in YOUR corner & when your business is successful... we then succeed!

Strategy Is Essential To Business Success

Without a strategy you’re all over the place. It is the overall approach that you’re taking. Without a marketing plan, much time is wasted and potential clients missed.

Many entrepreneurs rush into a business with all the enthusiasm of a child in a toyshop only to be disappointed as they see their bright new business fade away and die. When this happens, it is usally because they have failed to consider the basic principles of business planning and strategy.

Even before you start your business, you need to have a game plan. In this plan you will map out the strategies you will use to develop and build your successful business.

Here are a few basic that are critical to your strategic success:

1. Setting goals: When you set solid goals to achieve objectives in a certain length of time. For instance get x number of new clients or customers in a certain period of time.  As BNI founder, Ivan R. Misner wrote in his book, The 29% Solution, your goals must be SMART goals...Specific, Measurable, Attainable, Relevant, and Timed.

2. Marketing strategy: You have your product or service and know the market that wants and needs it. So your next tactic is to create awareness and promote them to get new business. For help in this area please contact me and we will talk about the best way to reach your market.

3. Customer retention: Once you have started to build new clientele you will need to think of ways to keep your clients and prevent them from going to your competition.  What acitivies can you do or provide to retain your clients.

Strategies like these will make or break your business. Use strategic methods to gain the edge on your competition and capture the sales.