Compass Marketing Group Marketing Company Kansas City Advertising Company

816-373-7601

Teresa Nevels

Owner / Marketing Consultant Compass Marketing Group

Merchant Circle Marketing Advisor

Small Business Marketing
Coupon Advertising
Efficiency Products
Growing Your Business
Internet Marketing & Traffic
Mailing Lists & Direct Mail
Marketing Plans
Professional Development
Website Development & Design
Elements of An Effective Ad
Inspirational Links

"Many a small thing has been made large by the right kind of advertising." - Mark Twain Thank you for taking time out of your busy schedule to view my website. Whether you are a client of Compass Marketing or not, you are always welcome to call me with any marketing questions. My mission in life is to give people and businesses the best I have to make a difference in their life and/or business. I look forward to the possibility of serving you and helping you increase your profits this coming year! Please call or email with additional questions. I look forward to hearing from you. I'm still working on my website, so if you see something that is not on here, please call.

Remember, I’m in YOUR corner & when your business is successful... we then succeed!

Advertising & Marketing Kansas City, MO - Located In Independence, Missouri

Serving all of the Kansas City Metro Area including: Kansas City, Belton, Blue Springs, Gladstone, Independence, Leawood, Lenexa,Lee's Summit, Liberty, Mission,Overland Park, Olathe, Parkville, Raymore, Roeland Park, Shawnee, Shawnee Mission

Call today to schedule your Complimentary one-hour initial consultation and analysis.

When you want an affordable website that is professional, clean and easy to naviagate, we can help you. A lot of times, a client will tell us what their budget is, and we work within that budget. As funds become available, we can add to your website.

With our websites, you can have the option to make your own changes or we can do them for you.

You can provide us the content, or we can write your content for you. We will also give you recommendations on what will benefit your business the most.

Newsletters are a great way to stay in communication with your clients and website visitors. We can help you get that set up so you can maintain it or we can maintain it for you.

Ask us about the different ways your website can be found on the internet.

QUESTIONS WE WILL BE ASKING YOU WHEN WE MEET...

1. What is the purpose of your website?

In business, there are three main types of websites: brochure, lead generator, online shopping. Brochure sites are what we specialize in. We do have other companies we trust to refer you to if you are wanting something different.

The brochure site is an online support to your offline marketing. For example you will refer to it on your print ads, business cards, brochures, billboards, and other advertising. An online presence will give you a credibility that your competitors without a website (getting fewer every day) don't have.

2. How will people find your site?

You must have a strategy to ensure people know your site exists and that there is a reason they should visit it. How can you do that? There are two basic strategies, offline and online. An offline strategy is based on all your offline marketing as described above. A brochure website is where a prospect can find out more about what you can do for them, and why they should choose you. Your website would build on your offline promotions giving further details of your service, educating your customer and creating credibility for your business.

An online strategy will be built around visibility including: SEO, strategies to get links to your website, online advertising and other avenues that we can discuss in our meeting.

3. What are you going to do to make visitors stay on your site?

The big secret for making people linger are CONTENT, CONTENT, CONTENT.

To get visitors to stay, you need to give them information that they want. This will not be information about you (at least not on the home page). Your goal should be to educate your visitor. Give them information they will not get elsewhere on how to solve the problem that caused them to search for you in the first place. Websites that are just sales hype, have little success in getting their visitor to come back.

4. What do you want visitors to do once they are at your site?

Remember above all, you need to be able to establish a relationship. To do this, you need to give visitors a reason to give you a way to stay in contact. This could be by way of a newsletter, or through a free download of information requiring their email details. When you do this, it is essential you provide an unsubscribe option, because otherwise you will be spamming.

5. How are you going to get people to come back to your site?

To get people to come back you need to do several things: Have quantity and quality of content, that the visitor will bookmark your site to come back for more. Continually add to and change the content to make visitors want to come back. Provide special offers to your subscribers that will encourage them to revisit your website. Again, this is something we can visit about in our consultation.

6. How are you monitoring going to monitor the results of your website?

Measure your statistics. Our web package will provide you with a statistics package that will tell you how many visitors you have had, when they visited, how they found you and what they did at your site.

7. Are you really going to trust your 16 year old nephew to do all this? The next question is, when will he get it done. There are some clients I have met with and it is a year later and they are still waiting on their "free" website to get started. As a general rule of thumb, the flashier the website, the worse it is commercially. (Check out Amazon- how flashy is their site? A website is just another marketing tool. Like a brochure. Would you get your printer to write your advertising copy?

Advertising & Marketing Kansas City, MO - Located In Independence, Missouri